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• Goulstson & Storrs And The FleetCenter LaunchGround-Breaking Co-Marketing Agreement ( September 2003 )
  Goulston & Storrs

  Goulston & Storrs announced today that it has signed an exclusive co-branding agreement with the FleetCenter's Premium Club. Under the agreement, the FleetCenter will co-brand The Premium Club with Goulston & Storrs. The relationship is believed to be the first of its kind in the nation between a law firm and a major entertainment center.

• Top Ten Marketing eLearning Tools ( January 2003 )
  FindLaw M V

  Whether you are a neophyte marketing assistant or heading the marketing department at one of our nation's largest law firms, you can always learn more about your craft. And—surprise!—there are a lot of great resources online that will broaden your marketing horizons.

• Homeland Security Act Limits Vendor Liability and May Provide Marketing Boost ( January 2003 )
  Randall  Stempler of Kaye Scholer LLP

  The Homeland Security Act of 2002, which provides for a major restructuring of the organization of the executive branch of the United States government, will also enable Sellers (as defined in the Act) and providers of qualified anti-terrorism technologies to limit their liability in cases of terrorism. In addition, providers of such technologies might get a marketing boost by being certified in accordance with the Act.

• Marketing "Security": Ten Ways to Protect Your Marketing Intellectual Property ( November 2002 )
  FindLaw M V

  In today's competitive economy, the right corporate information can be worth thousands of dollars to your competitors, customers, and business partners. This month's column lists ten situations where your marketing department should avoid spreading the word.

• Marketing a Litigation Practice ( November 1999 )
  Sally J. Schmidt of

  This article discusses the difficulties of marketing a litigation practice and suggests basic principles to create a thriving, independent practice.

• Want Answers? Check the LawMarketing Discussion List ( September 1999 )
  Laurence  Bodine of

  This article provides an overview of the benefits of networking through the LawMarketing Discussion List.

• Using International Franchising to Expand a Business ( September 1999 )
  Andrew P. Loewinger of Buchanan Ingersoll & Rooney PC

  Following the domestic "franchise boom" in the United States in the 1960s and 1970s, and the dramatic increase in i.

• Marketing Your Business For Success ( March 1999 )
  Small Business Administration

  This publication provides information on basic marketing techniques.

• What's In a Domain Name? ( January 1999 )
  Michael L Goldblatt of

  This article reviews the importance of picking the appropriate domain before you launch your web site.